Cadbury Gorilla video ad banner campaign
10:00AM working with Fallon and HyperHappen created the video banner campaign for the Cadbury Gorilla 'A glass and a half full productions'.
Read more - Cadbury Gorilla video ad banner campaign >
Challenge
- Create a high quality video banner campaign extending the brand reach of the highly successful TV ad campaign
- Multiple banner sizes of using high quality video throughout
- Execution of a 10Mb video banner campaign with a wide coverage of media placement
Ideas
- Use of a staggered presentation of video to allow time for the streaming of a larger format.
- The sue of a teaser banner at the front end of the banner sequence to engage and capture the audience
Realised
- High level of consumer awareness and brand propagation
- Comprehensive range of banner sizes for the campaign
Disciplines
- Video editing
- Adobe Flash
- Eyeblaster Ad server authoring