Digital Good Loving

Challenge

• Create a compelling and engaging viral to appeal to the teen market
• Tie in with the 'Be a Star' campaign messaging
• Promote Microsoft products and brand within the viral

Ideas

• 'Create your own fame' - experience what it's like to be a star
• Personalised video walk through as your escorted by your own security team from the dressing room backstage at the O2 Arena passed adoring screaming fans.
• Enter your name and upload your photo to see it on posters, security guards t-shirts, fans placards, autograph books. Even get a good luck text from Kylie.
• Social network integration to aid users in spreading the viral

Realised

• Increased traffic through to Microsoft product sites
• Extended user dwell time on site
• Site shared extensively by users on major social networks
• Brand association with engaging user experience and innovative use of technology
• Creation of marketing and PR collateral

Disciplines

• User experience design
• Microsoft Silverlight development
• Interactive video production (in partnership with Turn Buffalo)