XFM Edit Suite with Windows Mobile 7
XFM and Microsoft asked 10:00AM for online concepts to support their 'Live Sessions', an important part of their live events strategy. The series of exclusive intimate gigs were sponsored by Windows Mobile 7 to highlight the launch of their new mobile operating system and handsets.
Read more - XFM / Microsoft Edit Suite with Windows Mobile 7>
Challenge
- Online interactive concept complementing the XFM 'Live Sessions' incorporating Windows Mobile 7 handsets
- Support the Windows the concept of "360 degree" content - all angles, all views, getting people closer to the artists that they love.
- Use Microsoft Silverlight to produce and deliver the campaign
Ideas
- Online live gig video editing experience
- Visitors create theIr own video mash up and share with friends
- Suggestion of the audience filming the gig in hi-def using their Windows Mobile 7 phones
- Multiple camera angles and positions covering 360º view of the intimate gig
Realised
- Innovative easy to use interface video editing interface
- Live gig hi-def video shoot with 9 cameras
- User video mashups shared on social networks such as Facebook, Twitter and Windows Live
- Creation of marketing and PR collateral
Disciplines
- User experience design
- Microsoft Silverlight
- Interactive video production (in partnership with Turn Buffalo)
- Photography direction