iBand Website - part 1

XFM Edit Suite with Windows Mobile 7

XFM and Microsoft asked 10:00AM for online concepts to support their 'Live Sessions', an important part of their live events strategy. The series of exclusive intimate gigs were sponsored by Windows Mobile 7 to highlight the launch of their new mobile operating system and handsets.

Read more - XFM / Microsoft Edit Suite with Windows Mobile 7>

Challenge

  • Online interactive concept complementing the XFM 'Live Sessions' incorporating Windows Mobile 7 handsets
  • Support the Windows the concept of "360 degree" content - all angles, all views, getting people closer to the artists that they love.
  • Use Microsoft Silverlight to produce and deliver the campaign

Ideas

  • Online live gig video editing experience
  • Visitors create theIr own video mash up and share with friends
  • Suggestion of the audience filming the gig in hi-def using their Windows Mobile 7 phones
  • Multiple camera angles and positions covering 360º view of the intimate gig

Realised

  • Innovative easy to use interface video editing interface
  • Live gig hi-def video shoot with 9 cameras
  • User video mashups shared on social networks such as Facebook, Twitter and Windows Live
  • Creation of marketing and PR collateral

Disciplines

  • User experience design
  • Microsoft Silverlight
  • Interactive video production (in partnership with Turn Buffalo)
  • Photography direction

  • Design

    • Diversey Flash Demo
      Diversey Product Selector
    • Luxton Flash Website
      Luxton Cotton Flash Website
    • BBC Movies Website
      BBC Movies Brand, Identity & Website
    • Echome Design
      echome Brand, Identity & Design

  • Advertising

    • XFM / Microsoft Edit Suite
      XFM / Microsoft Edit Suite
    • Cadbury Gorilla Banners
      Cadbury Gorilla Banner Campaign
    • Jupiter Banners
      Jupiter Video Banners Ad Campaign
    • Global Radio / Microsoft 'Be a Star'
      Global Radio / Microsoft 'Be a Star'

  • Marketing

    • Griffin Email Newsletter Campaign
      Griffin Email Newsletter Campaign
    • Goalpoker Game
      Goalpoker Viral Game
    • iBand Website
      iBand Website
    • Tech21 Website
      Tech21 Website with CMS

  • Interactive Film

    • Mini Overlay
      Mini Homepage Video Overlay
    • Motion Graphic Idents
      Motion Graphic Video Idents
    • Cadbury Parrot
      Cadbury Parrot Bar Creator
    • Sony PlayStation Keyboard Guitar Game Micro Site
      Sony PlayStation Keyboard Guitar Game

  • Technology & Production

    • Flash Content Management System
      Flash Content Management System
    • Lime Connect Triple AAA Accessibility
      Lime Connect
      AAA Accessibility
    • TPhotographic Content Management System
      TPhotographic Content Management System
    • Gobmob E-Commerce
      Gobmob
      e-Commerce