Digital Good Loving

Challenge

• Create a brand that does what it says on the tin
• Create Identity elements for a wide range of products including vans, overalls and website

Ideas

• An identity that demonstrates the sector of the services offered
• Strong warm colours to create a descriptive and approachable brand

Realised

• Descriptive brand name
• A brand with warmth confidence and ability
• Strong warm brand and identity with a striking and memorable appearance

Disciplines

• Brand creation
• Identity design
• Interactive design
• Print design
• Information architecture
• Accessibility and usability
• HTML/CMS