Digital Good Loving

Challenge

• Develop the L.I.P.S. brand to complement previous work and position the brand ahead of the competition
• Develop the TECH | 21 brand to platform the wide range of innovative products and exciting developments in the future
• Create brand identity material for both L.I.P.S. and TECH |21
• Create the TECH | 21 corporate site as a central resource for the companies future
• Create the L.I.P.S. product website
• Create the L.I.P.S. online advertising banners

Ideas

• Aspirational L.I.P.S. product site demonstrating the range and it's unique selling point
• Black reflective and glossy styling creating desirable product shots
• Simple use of existing fonts in Identities so as to enable dynamic text brand and identity elements
• Quick and simple roll over demonstrations of products
• Use sumo wrestler imagery to instantly convey impact protection for the online ad banner campaign

Realised

• TECH | 21 corporate site
• L.I.P.S. product Site
• L.I.P.S. online ad banner campaign
• TECH | 21 and L.I.P.S. brand and identity
• TECH | 21 and L.I.P.S. identity elements
• POS direction
• International launch of product range through a range of media
• Effective presence and profiling of new product range and it's unique selling point
• Increase awareness and sales of the new range in many international territories

Disciplines

• Brand creation
• Print design
• Information architecture
• Web site design
• HTML
• Accessibility and usability
• Macromedia Flash & Actionscript
• Interactive advertising