theONEtv
theONEtv, the online TV channel home to ‘Real Music’, with
an emphasis on live performances of real music, broadcasting
24 hours a day using the Narrowstep telvOStm commercial TV on IP solution.
The channel is currently in development for launch in 2010 with
a series of world wide live music events.
10:00AM were engaged to provide a branding, web design,
digital communications and video production services
to develop the channel to launch and beyond. Read more >
Challenge
- The brand should be effective across any medium
- A brand which relates to a worldwide audience
- Provide an integrated multi disciplined approach
Ideas
- Create an identity which adapted to it’s presentation medium
- Focus on music and it’s imagery as an international language
- Build a specialist team to service the variety of disciplines required
Realised
- Graphic identity with a cocnsitent core essence across a variety of platforms
- Engaging music focused motion graphic idents idenitying individual music genres
- Creative, production and project management team partnering with theONEtv driving the brand forward to launch
Disciplines
- Brand consultancy
- Identity design
- Web interface design
- Motion graphic design
- Video shoot production