Digital Good Loving
Great ideas In the digital age
theONEtv
theONEtv, the online TV channel home to ‘Real Music’, with an emphasis on live performances of real music, broadcasting 24 hours a day using the Narrowstep telvOStm commercial TV on IP solution. The channel is currently in development for launch in 2010 with a series of world wide live music events.
10:00AM were engaged to provide a branding, web design, digital communications and video production services to develop the channel to launch and beyond. Read more >
Challenge
- The brand should be effective across any medium
- A brand which relates to a worldwide audience
- Provide an integrated multi disciplined approach
Ideas
- Create an identity which adapted to it’s presentation medium
- Focus on music and it’s imagery as an international language
- Build a specialist team to service the variety of disciplines required
Realised
- Graphic identity with a cocnsitent core essence across a variety of platforms
- Engaging music focused motion graphic idents idenitying individual music genres
- Creative, production and project management team partnering with theONEtv driving the brand forward to launch
Disciplines
- Brand consultancy
- Identity design
- Web interface design
- Motion graphic design
- Video shoot production
Design
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Diversey Product Selector -
Luxton Cotton Flash Website -
BBC Movies Brand, Identity & Website -
echome Brand, Identity & Design
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Advertising
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XFM / Microsoft Edit Suite -
Cadbury Gorilla Banner Campaign -
Jupiter Video Banners Ad Campaign -
Global Radio / Microsoft 'Be a Star'
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Marketing
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Griffin Email Newsletter Campaign -
Goalpoker Viral Game -
iBand Website -
Tech21 Website with CMS
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Interactive Film
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Mini Homepage Video Overlay -
Motion Graphic Video Idents -
Cadbury Parrot Bar Creator -
Sony PlayStation Keyboard Guitar Game
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Technology & Production
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Flash Content Management System -
Lime Connect
AAA Accessibility -
TPhotographic Content Management System -
Gobmob
e-Commerce
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