Digital Good Loving

Challenge

• The brand should be effective across any medium
• theONEtv had to relate to a worldwide audience
• The agency should be able provide multi disciplined aproach

Ideas

• Create an identity which adapted to it’s presentation medium
• Focus on music and it’s imagery as an international language
• Build a specialist team to service the variety of disciplines required

Realised

• Graphic identity which evolve a distinctive persona but still retain a core essence of consistency across a variety of platforms
• Created a series of engaging music focused motion graphic idents to clearly identify the music content offered by the channel
• Creative, production and project management team partnering with theONEtv driving the brand forward to launch

Disciplines

• Brand consultancy
• Identity design
• Web interface design
• Motion graphic design
• Video shoot production