Cadbury Parrot product launch

Working with Fallon and Hyperhappen's initial concept for a chocolate steam dream machine for customers to create Cadbury's new chocolate bar flavour. 10:00AM developed the concept, designed, produced the video and built a Flash game for Cadbury's ' Glass and a Half Full Productions'.

Read more about how we created the Cadbury chocolate steam dream machine >

Challenge

  • Engage the public in an opportunity to invent their own chocolate bar
  • Interactive film shoot with a parrot
  • Create, build and shoot a 'chocolate steam dream' fantasy machine

Ideas

  • Interactive and random parrot footage throughout game
  • Hidden Easter egg to continually surprise and engage the user

Realised

  • User friendly and engaging experience
  • High traffic and interactions with the Cadbury brand and new product
  • Original concept with many complex components successfully executed

Disciplines

  • Game design
  • Film story boarding
  • HD direction and film production
  • Sound production
  • Adobe Flash
  • HD film editing
  • Sound editing

  • Design

    • Diversey Flash Demo
      Diversey Product Selector
    • Luxton Flash Website
      Luxton Cotton Flash Website
    • BBC Movies Website
      BBC Movies Brand, Identity & Website
    • Echome Design
      echome Brand, Identity & Design

  • Advertising

    • XFM / Microsoft Edit Suite
      XFM / Microsoft Edit Suite
    • Cadbury Gorilla Banners
      Cadbury Gorilla Banner Campaign
    • Jupiter Banners
      Jupiter Video Banners Ad Campaign
    • Global Radio / Microsoft 'Be a Star'
      Global Radio / Microsoft 'Be a Star'

  • Marketing

    • Griffin Email Newsletter Campaign
      Griffin Email Newsletter Campaign
    • Goalpoker Game
      Goalpoker Viral Game
    • iBand Website
      iBand Website
    • Tech21 Website
      Tech21 Website with CMS

  • Interactive Film

    • Mini Overlay
      Mini Homepage Video Overlay
    • Motion Graphic Idents
      Motion Graphic Video Idents
    • Cadbury Parrot
      Cadbury Parrot Bar Creator
    • Sony PlayStation Keyboard Guitar Game Micro Site
      Sony PlayStation Keyboard Guitar Game

  • Technology & Production

    • Flash Content Management System
      Flash Content Management System
    • Lime Connect Triple AAA Accessibility
      Lime Connect
      AAA Accessibility
    • TPhotographic Content Management System
      TPhotographic Content Management System
    • Gobmob E-Commerce
      Gobmob
      e-Commerce