Extreme Sports tv ad
A TV advert to profile the range of ring tones and screen images available through the ex-treme.com web site. To be created in the style of home-grown do it yourself video.
Read how we created the Extreme Sports tv ad >
Challenge
- To capture skate footage from the board
- To work within very tight budget constraints
- To absorb the brand to the core
Ideas
- Lipstick camera footage
- The journey
- The accident
- Make your ring sting
Realised
- A gritty home made feel ad with all the core promotional angles covered
- Clients followed through on ring tone purchases
Disciplines
- Idea origination
- Script writing
- Art direction