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Extreme Sports - Ringtone - TV Advert

Extreme Sports

A TV advert to profile the range of ring tones and screen images available through the
ex-treme.com web site. To be done in the style of home-grown do it yourself video. Read more >

Challenge

  • To capture skate footage from the board
  • To work within very tight budget constraints
  • To absorb the brand to the core

Ideas

  • Lipstick camera footage
  • The journey
  • The accident
  • Make your ring sting

Realised

  • A gritty home made feel Ad with all the core promotional angles covered
  • Clients followed through on ring tone purchases

Disciplines

  • Idea origination
  • Script Writing
  • Art direction

  • Design

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