French Connection banner campaign
Red Nomad engaged 10:00AM to produce a video shoot for an ad banner campaign to promote music gigs sponsored by French Connection.
Read more about the French Connection banner campaign >
Challenge
- Produce a video banner campaign to promote a series of fcuk sponsored music gigs
- Create a web page video overlay with built in alpha that covers the full
browser window
- Capture an engaging concept on High-Definition video on location on a
tight budget
- Convey a complete story line in a small space and time period
- Edit and encode High-Definition video formats for web use
Ideas
- On location output approval
- Green screen while on location
- Clever composition on shoot for rework
Realised
- A complete campaign of video banners in all sizes
- Full page High-Definition overlay with Alpha channel
- Large interest in the gigs generated
- Fast output and turn around
Disciplines
- High-Definition digital film production
- Video formatting and encoding for web streaming
- Interactive film direction and consultation
- Digital media consultation
- High Definition video editing and effects