Digital Good Loving

Challenge

• Produce a video banner campaign to promote a series of fcuk sponsored music gigs
• Create a web page video overlay with built in alpha that covers the full browser window
• Capture an engaging concept on High-Definition video on location on a tight budget
• Convey a complete storyline in a small space and time period
• Edit and encode High-Definition video formats for web use

Ideas

• On location output approval
• Green screen while on location
• Clever composition on shoot for rework

Realised

• A complete campaign of video banners in all sizes
• Full page High-Definition overlay with Alpha channel
• Large interest in the gigs generated
• Fast output and turn around
  

Disciplines

• High-Definition digital film production
• Video formatting and encoding for web streaming
• Interactive film direction and consultation
• Digital media consultation
• High Definition video editing and effects