Digital Good Loving

Challenge

• Graphic identities to convey the program contents
• Engage and relate to a worldwide audience

Ideas

• Focus on music and it’s imagery as an international language
• Relate the idents to music genres reflected by the program contents

Realised

• A series of distinctive and engaging motion graphic idents to clearly identify the music content offered by the channel
  
• Consistent overall visual style to the idents

Disciplines

• Identity design
• Animation storyboarding
• Adobe After Effects