Digital Good Loving

Challenge

• Create interest and intrigue for the forthcoming release of the new mini without actually showing the car
• Grab the attention of a casual mini.co.uk user
• Engage the audience enough to encourage them to sign up for the new mini

Ideas

• Quirky and entertaining concept
• Full page digital video
• Interactive data capture
• Create footage to work specifically in the web environment

Realised

• Increased visits to the home page and user interest in the new mini launch
• High-Definition film shoot to capture pixel perfect footage at full screen sizes
• Enable individual frames to be used for art working at full screen size from the High Definition footage
• Interactive participation in online video presentation

Disciplines

• High-Definition digital film production
• Video formatting and encoding for web streaming
• Interactive film direction and consultation
• Digital media consultation