A new online poker website aiming to increase brand awareness and downloads of it's poker game application. 10:00AM developed an engaging viral game with interactive video. Read more >
Challenge
- Appeal to goalpoker.coms main target audience and create awareness of the brand
- Encourage user interaction to engage and involve them in the brand
- Create a game that users would want to pass on to their friends
- Drive traffic to the main goalpoker.com website
Ideas
- Penalty shoot out, score a goal and your sexy supporter takes a bit of kit off
- 'Tell a Friend' feature to make it easy for users to pass the viral onto friends
- Video footage of the 'GoalPoker Girls' to create visually richer experience
Realised
- Penalty shoot out, score a goal and your sexy supporter takes a bit of kit off
- Over 400,000 unique visitors and 25,000 downloads of the poker application in the first month
- Featured on many sites visited by the target audience including FHM, Nuts, Zoo and Maxim magazines
Disciplines
- Design
- Macromedia Flash
- Video filming, production, editing and effects
- Viral seeding
- Reporting, tracking and analysis
