Digital Good Loving

Challenge

• Appeal to goalpoker.coms main target audience and create awareness of the brand
• Encourage user interaction to engage and involve them in the brand
• Create a game that users would want to pass on to their friends
• Drive traffic to the main goalpoker.com website

Ideas

• Penalty shoot out, score a goal and your sexy supporter takes a bit of kit off
• 'Tell a Friend' feature to make it easy for users to pass the viral onto friends
• Video footage of the 'Goal Poker' Girls' to create visually richer experience

Realised

• Over 400,000 unique visitors and 25,000 downloads of the poker application in the first month
• Over 1.5m unique visitors since the games launch
• Featured on many sites visited by the target audience including FHM, Nuts, Zoo and Maxim magazines

Disciplines

• Design
• Adobe Flash and ActionScript
• Video filming, production, editing and effects
• Viral seeding
• Reporting, tracking and analysis