Digital Good Loving
Great Ideas In The Digital Age
Griffin Email Newsletter Campaign
Griffin are a men's wear label based in the UK selling to an international customer base. As early adopters of the internet they have been using their website to present their unique brand and communicate with their world wide audience for many years.
After launching their new e-commerce store and with an ever increasing contact database Griffin needed to structure and focus their communications to drive further awareness of the brand and sales in the online store. Read more >
Challenge
- Increase sales in the online store
- Widen the awareness of the brand
- Increase the effectiveness of communications
Ideas
- Cleanse & segment the contact database
- Target and personalise communications
- Localisation of newsletter content - Japanese language version
- Develop on going strategy based on analytics results
Realised
- 43% increase in sales in the online store
- 52% increase in unique visitors to the site
Disciplines
- Communications Strategy
- Design
- Copywriting
- HTML for Email Newsletters
- Email Newsletter Broadcast, Reporting & Analysis
Design
-
L.I.P.S. Bags Website -
theONEtv IPTV Music Channel -
BBC Movies Website -
Parallel Media Group Website
-
Advertising
-
Honda Banners -
AA Banners -
L.I.P.S. Bags Banners -
Visa Banners
-
Marketing
-
Griffin Email Newsletter Campaign -
GoalPoker Viral Game -
Sony PlayStation Keyboard Guitar Game -
Ground Force Video Email Newsletter
-
Interactive Film
-
Mini Homepage Video Overlay -
Motion Graphic Video Idents -
French Connection Video Banners -
Extreme Sports TV Advert
-
Technology
-
Flash Content Management System -
Lime Connect AAA Accessibility -
TPhotographic Content Management System -
Gobmob
e-Commerce
-
