Digital Good Loving
Great ideas In the digital age
Griffin Email Newsletter Campaign
Griffin are a men's wear label based in the UK selling to an international customer base. They were early adopters of the internet and have been promoting their unique brand online for many years.
After launching their new e-commerce store and with an ever increasing contact database Griffin needed to structure and focus their communications to drive further awareness of the brand and salesthrough the online store. Read more about their email newsletter campaign.
Challenge
- Increase sales in the online store
- Widen the awareness of the brand
- Increase the effectiveness of communications
Ideas
- Cleanse & segment the contact database
- Target and personalise communications
- Localisation of newsletter content - Japanese language version
- Develop on going strategy based on analytics results
Realised
- 43% increase in sales in the online store
- 52% increase in unique visitors to the site
Disciplines
- Communications strategy
- Email newsletter design
- Copywriting
- HTMLemail build and testing
- Email newsletter broadcast, reporting & analysis
Design
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Diversey Product Selector -
Luxton Cotton Flash Website -
BBC Movies Brand, Identity & Website -
echome Brand, Identity & Design
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Advertising
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XFM / Microsoft Edit Suite -
Cadbury Gorilla Banner Campaign -
Jupiter Video Banners Ad Campaign -
Global Radio / Microsoft 'Be a Star'
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Marketing
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Griffin Email Newsletter Campaign -
Goalpoker Viral Game -
iBand Website -
Tech21 Website with CMS
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Interactive Film
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Mini Homepage Video Overlay -
Motion Graphic Video Idents -
Cadbury Parrot Bar Creator -
Sony PlayStation Keyboard Guitar Game
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Technology & Production
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Flash Content Management System -
Lime Connect
AAA Accessibility -
TPhotographic Content Management System -
Gobmob
e-Commerce
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