Ground Force - Video Email Campaign
10:00AM partnered, advertising agency, Inferno in creating a rich media
email campaign for the TV program Ground Force. Read more >
Challenge
- Develop Inferno's designs into HTML to work in email applications
- Enable streaming video to be viewed through the email
Ideas
- Build in email client compatible HTML
- Utilise third party supplier Pebbles purpose built streaming video through email service
Realised
- 2.8million viewers tuned into UK Style to watch the Ground Force Marathon over Easter 2003
- generated highest levels of traffic for ukstyle.tv and new subscriber registrations of any stunt
Disciplines
- HTML
- Creative consultancy
- Technology consultancy