Digital Good Loving

Challenge

• Feature must be relevant across 21 European countries and 11 languages
• Achieve target of 10,000 unique users over the first 4 weeks

Ideas

• Keyboard guitar - interactive air guitar game using your computer keyboard
• Choose from 3 rock icons: Elvis, Jimi Hendrix and Kurt Cobain that interact with your keyboard moves
• Use the mouse as a Wah Wah pedal
• Hidden Easter egg banjo for those duelling banjo moments

Realised

• Approximately 15,000 visits a month
• Pan European campaign taken up in 24 countries
• Viral distribution due to popularity
• A top laugh

Disciplines

• Art direction
• Macromedia Flash
• HTML
• XML
• Video filming and editing