Digital Good Loving

Challenge

• Create a new brand that appeals to the the youth market and their passion for mobile phone accessories
• Navigating an extensive range of brands and products
• Demonstrating quickly and effectively the brand and product range
• Provide online retail reassurance through brand and design

Ideas

• Striking self explanatory identity in tune with the youth market place
• Simple to use drop down navigation
• Clear and simple layout
• Associated product tie-ins
• Grouping by brand product and model
• Extensive site search
• Fast and effective HTML CSS build structure
• FREE Delivery & VAT inc. for all products to avoid the online shopping sting in the tail
• Cost effective marketing concepts like having FREE Delivery & VAT inc. tied into each title to enable shop comparison sites to be fed the message
• Guerilla marketing sticker campaigns
• Friday FREE give away
• Online marketing and seeding through blog's and forums

Realised

• Targeted brand and identity
• Fast turn around from realisation to launch
• Listings on various shopping comparison sites such as Kelkoo
• A brand attitude that works all the way to the customer interaction and service

Disciplines

• Online marketing
• Design, brand and identity
• HTML/CSS
• PHP